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Home2018-09-05T18:09:13+00:00

5 Mistakes to Avoid When Comparing and Evaluating Ecommerce Platforms

Here are 5 common mistakes that businesses make in the comparing and evaluation process when choosing ecommerce platforms! Read and discover how to avoid these common mistakes!

If you are looking for an enterprise ecommerce solution, how do you make sure the right solution providers are on your shortlist? We will share with you 5 common mistakes that businesses make when comparing ecommerce platforms and how to avoid them:

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 1. Not defining your requirements and needs clearly enough – You need to take your time to develop short and long-term goals for your new ecommerce store. Ask – what does the ecommerce platform need to help you achieve? Remember, the more specific your plan is, the more likely you will find an ecommerce solution that matches your needs and goals.

When evaluating ecommerce platforms you need to ask these following questions – what problems should the platform help you deal with? What kind of features does the platform need to have? What goals should the platform help you accomplish? Do you want a simple checkout or do you want to offer an engaging content about your items? Does the ecommerce solution need to support multiple business models? By answering these questions, you will be on your way to choosing the right ecommerce platform for your business.

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2. Choosing a platform immediately – There are so many ecommerce platforms on the market and all of them are powerful and all have their pros and cons based on what you want to do and what you need. You need to take the time to get a broad overview of the market before you create a shortlist. You shouldn’t choose the first ecommerce solution you will find, instead take some time to compare and analyze. A great place to start is with analyst reports, for example, the Gartner Magic Quadrant for Digital Commerce.

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5. Focusing on items and not one the customer experience

– The ecommerce websites today need to do a lot more than providing a catalog of items and a chance to purchase the items you want. The ecommerce websites should help the customers do a research, provide user reviews, show instructional videos, deliver engaging and informative content, and much more. It doesn’t matter whether you are B2B or B2C, providing these kinds of experienced is important for staying competitive. You need to make sure you include platforms that help you easily combine content with functionality.

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